01
Define who you actually sell to
One ICP and segmentation model that ends the debate about who the buyer is and what they care about.
STRATEGY & GTM FOR B2B STARTUPS
Stop running half-strategies in parallel.
The positioning, ICP, and go-to-market motion that stops noise from compounding. One direction every channel runs on, revisited quarterly, not written once and filed.
CLARITYFOCUSPOSITIONINGMOTIONPIPELINE
Trusted by B2B teams we've grown
Blue Auditor*Wolver Ventures*Startup Wise Guys
We don't hand you a strategy deck. We build the operating system every channel runs on.
What we build
More than Strategy & GTM. A system that supports revenue.
02
Positioning buyers repeat back
A category story decision-makers can say in their own words, so sales stops re-explaining on every call.
03
A GTM motion, not a channel list
How demand, sales, and product fit into one engine, so effort compounds instead of cancelling out.
04
Strategy that stays alive
Revisited every 90 days against real pipeline, so it never goes stale in a drawer.
What changes
What it feels like once this works.
One direction, not five
Every channel pulls the same way, so spend and effort compound instead of cancelling out.
Sales stops re-explaining
A positioning your buyers repeat back to you, so deals move with less friction.
Saying no gets easy
A clear ICP and motion means the wrong bets get cut without a week of debate.
Strategy that never goes stale
Reviewed every quarter against real pipeline, so it keeps earning its place.
OUR PACKAGES
Choose how you want to run strategy & GTM.
One way to buy it all as a system, or just this block done for you, or run by your own team on our playbooks.
Piquiyo Full Service
You focus on the company. We own the growth engine.
A subscription to the whole system. We run all seven blocks as one embedded team, the same way we run growth for Blue Auditor.
Best for Post-seed B2B teams that want pipeline owned end to end, without hiring 8 people.
- A senior operator team, no junior handoffs
- All seven blocks run as one system
- Weekly cadence and one accountable partner
- Board-ready pipeline and attribution
Strategy & GTM, done for you
We run your strategy and GTM for you, embedded in your team.
Just this block, run by senior operators and plugged into your existing team. The land-and-expand entry point.
Best for Teams with a marketing function that need this one block run by a specialist.
- Define who you actually sell to
- Positioning buyers repeat back
- A GTM motion, not a channel list
- Strategy that stays alive
Strategy & GTM, with our systems
Your team executes. We keep you on the rails.
Our strategy & GTM playbooks, templates, and SOPs, plus coaching and senior review at the points that matter.
Best for Lean or in-house teams that want to run strategy & GTM themselves on a proven system.
- Our strategy & GTM playbooks and SOPs
- Ready-to-use templates and briefs
- A clear definition of what good looks like
- Office-hours coaching and senior review
Who this is for
A strong fit if…
Post-seed to Series B B2B teams
Founders past founder-led sales
Too many channels, no clear motion
Questions, answered straight.
Isn't strategy a one-time project?
No. We build it once, then pressure-test it every quarter against real pipeline. A strategy you write and file is one that’s already going stale.
Do you do brand work?
Only the part that moves pipeline: positioning, messaging, and the category story. Not logos for their own sake.
How fast do we see impact?
Within 30 to 60 days you’ll have a clear ICP, one positioning, and a motion every channel can align to.
What does this cost?
Single-block engagements run on a 3-month minimum retainer, priced as a flat monthly fee. Piquiyo Full Service is a monthly subscription covering all seven blocks. The free growth audit ends with an exact quote for your case.
What do we actually receive?
A one-page positioning doc, an ICP and segmentation model, a messaging hierarchy, and a GTM motion map your whole team works from. Working documents, not a 60-slide deck.
How much of our team's time does this take?
Around 2 to 3 hours a week from the founder or GTM lead during the first month, less after that.
We already have an agency or in-house marketer. Does this clash?
No. This block gives them the direction they are currently guessing at. Most execution teams get faster once it is in place.
Who will we actually work with?
Senior operators only. You get a named team from day one and one accountable partner. No junior handoffs behind the scenes.
What does the free growth audit involve?
A 60-minute session. You bring access to nothing; we bring questions. You leave with a written diagnosis and a clear recommendation, even if it is 'don't hire us'.
Can we see results from similar companies?
Yes. On the audit call we walk you through real pipeline numbers from B2B teams we run, including how long results took.
What happens if we stop working together?
You keep everything: accounts, dashboards, content, playbooks, and documentation. We build in your stack precisely so nothing is held hostage.
Ready when you are
Let's review your strategy & GTM and pick the right path.
Book a free growth audit. We’ll tell you honestly whether you need the full engine, one block done for you, or just the systems to run it yourself.