01
Start narrow, on purpose
A channel and campaign plan that begins with one high-intent segment, not a budget split across everything.
Channel and campaign planAudience and offerWhere to start
Paid Media & Campaigns for B2B startups
Paid that amplifies clarity, not noise.
Paid acquisition that starts narrow, proves signal, then scales. Without discipline, paid media becomes an expensive distraction.
SIGNALNARROWPROOFSCALEPIPELINE
Trusted by B2B teams we've grown
Blue Auditor*Wolver Ventures*Startup Wise Guys
We don't just run ads. We find the signal worth scaling, then put weight behind it.
What we build
More than Paid Media. A system that supports revenue.
02
Prove signal before spend
Creative and landing-page tests that find what converts cheaply, before we scale the budget.
Creative testingLanding-page testsConversion proof
03
Hands-on campaign management
Google Ads, LinkedIn Ads, and retargeting, managed by an operator, not set and forgotten.
Google and LinkedIn AdsRetargetingBid and budget management
04
Scale what works, cut what doesn't
Weekly reporting on spend, signal, and the decision to scale or stop, with no vanity metrics.
Weekly performance reportingScale or stop callsSpend efficiency
What changes
What it feels like once this works.
Budget follows proof
Spend scales only what's already converting, so far less is wasted.
An early read in weeks
You know what's working in 30 days, not after a quarter of burn.
Paid that feeds pipeline
Campaigns tied to conversion and pipeline, not impressions and reach.
A channel, not a money pit
Discipline keeps paid an acquisition engine instead of an expensive distraction.
Our packages
Choose how you want to run paid media.
One way to buy it all as a system, or just this block done for you, or run by your own team on our playbooks.
Piquiyo Full Service
You focus on the company. We own the growth engine.
A subscription to the whole system. We run all seven blocks as one embedded team, the same way we run growth for Blue Auditor.
Best for Post-seed B2B teams that want pipeline owned end to end, without hiring 8 people.
- A senior operator team, no junior handoffs
- All seven blocks run as one system
- Weekly cadence and one accountable partner
- Board-ready pipeline and attribution
Paid Media, done for you
We plan, run, and optimise your paid media for you.
Just this block, run by senior operators and plugged into your existing team. The land-and-expand entry point when one gap is costing you pipeline.
Best for Teams with a marketing function that need this one block run by a specialist.
- Start narrow, on purpose
- Prove signal before spend
- Hands-on campaign management
- Scale what works, cut what doesn't
Paid Media, with our systems
Your team executes. We keep you on the rails.
Our paid media playbooks, templates, and SOPs, plus coaching and senior review at the points that matter. You run it in-house without guessing.
Best for Lean or in-house teams that want to run paid media themselves on a proven system.
- Our paid media playbooks and SOPs
- Ready-to-use templates and briefs
- A clear definition of what good looks like
- Office-hours coaching and senior review
Not sure which fits? The free growth audit ends with a clear recommendation: the full engine, one block, or the systems to run it yourself.
Who it's for
A strong fit if…
Teams with budget but no operator on it
A clear ICP and a converting site
Ready to scale what proves out
Questions, answered straight.
Do we need a big budget to start?
No. We'd rather start narrow and prove signal on a small budget than burn a big one before the logic works.
Which channels do you run?
Mostly Google Ads, LinkedIn Ads, and retargeting for B2B. We pick the channel the motion needs, not all of them.
When do you scale spend?
Only after a segment shows real, repeatable signal. Scaling noise is how paid budgets get wasted.
What does this cost?
Single-block engagements run on a 3-month minimum retainer, priced as a flat monthly fee, separate from your ad spend. Piquiyo Full Service is a monthly subscription covering all seven blocks. The free growth audit ends with an exact quote.
How do you charge, flat fee or a percentage of spend?
Flat. Our incentive is your pipeline, not your spend.
What's a realistic minimum budget to start?
Most clients prove signal on 2,000 to 5,000 euros per month in spend before scaling. If that's out of reach right now, we'll say so on the audit call.
Who owns the ad accounts?
You do, always. Everything runs in your accounts with full access from day one.
Is creative production included?
Yes. Ad copy, landing pages, and the creative testing assets are part of the block.
Who will we actually work with?
Senior operators only. You get a named team from day one and one accountable partner. No junior handoffs behind the scenes.
What does the free growth audit involve?
A 60-minute session. You bring access to nothing; we bring questions. You leave with a written diagnosis and a clear recommendation, even if it is 'don't hire us'.
Can we see results from similar companies?
Yes. On the audit call we walk you through real pipeline numbers from B2B teams we run, including how long results took.
What happens if we stop working together?
You keep everything: ad accounts, audiences, creative, test learnings, and documentation. We build in your stack precisely so nothing is held hostage.
Work with Piquiyo
Let's review your paid media and pick the right path.
Book a free growth audit. We'll tell you honestly whether you need the full engine, one block done for you, or just the systems to run it yourself.