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Show up at evaluation
Keyword and intent mapping so your pages appear when buyers research your category.
Keyword and intent mappingComparison and use-case pagesSearch demand model
Content Marketing & SEO for B2B startups
Fewer assets. Higher impact.
Content anchored to ICP pain and mapped to the searches your buyers actually run. Category credibility that compounds while paid CAC keeps rising.
INTENTAUTHORITYCOMPOUNDDEMANDPIPELINE
Trusted by B2B teams we've grown
Blue Auditor*Wolver Ventures*Startup Wise Guys
We don't sell blog posts. We build content systems that win deals while paid CAC keeps rising.
What we build
More than Content & SEO. A system that supports revenue.
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Content buyers and AI trust
Fewer, sharper, evergreen pieces built from real operator insight, not generic filler.
Evergreen articlesSME and founder insightThought leadership
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Own the comparison
Bottom-of-funnel pages that frame how buyers compare you, instead of leaving it to competitors.
'Vs competitor' pages'Alternatives to' pagesProof stories
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Demand that compounds
On-page, technical SEO, and a refresh program so winners keep producing.
On-page and technical SEOGSC monitoringRefresh and decay program
What changes
What it feels like once this works.
Show up at evaluation
You're there when buyers research your category, not after they've decided.
Demand that compounds
Evergreen assets keep producing even when paid spend pauses.
Authority you don't rent
Trust earned through insight, not sponsored impressions.
Lower reliance on paid
A durable organic floor that flattens CAC over time.
Our packages
Choose how you want to run content & SEO.
One way to buy it all as a system, or just this block done for you, or run by your own team on our playbooks.
Piquiyo Full Service
You focus on the company. We own the growth engine.
A subscription to the whole system. We run all seven blocks as one embedded team, the same way we run growth for Blue Auditor.
Best for Post-seed B2B teams that want pipeline owned end to end, without hiring 8 people.
- A senior operator team, no junior handoffs
- All seven blocks run as one system
- Weekly cadence and one accountable partner
- Board-ready pipeline and attribution
Content & SEO, done for you
We build and run your content and SEO engine for you.
Just this block, run by senior operators and plugged into your existing team. The land-and-expand entry point when one gap is costing you pipeline.
Best for Teams with a marketing function that need this one block run by a specialist.
- Show up at evaluation
- Content buyers and AI trust
- Own the comparison
- Demand that compounds
Content & SEO, with our systems
Your team executes. We keep you on the rails.
Our content & SEO playbooks, templates, and SOPs, plus coaching and senior review at the points that matter. You run it in-house without guessing.
Best for Lean or in-house teams that want to run content & SEO themselves on a proven system.
- Our content & SEO playbooks and SOPs
- Ready-to-use templates and briefs
- A clear definition of what good looks like
- Office-hours coaching and senior review
Not sure which fits? The free growth audit ends with a clear recommendation: the full engine, one block, or the systems to run it yourself.
Who it's for
A strong fit if…
B2B SaaS with no blog or a dead one
Buyers who research before they buy
Tired of content that ranks for nothing
Questions, answered straight.
How many articles per month?
Fewer than a content mill, and that's deliberate. Evergreen pieces that compound beat twenty that rank for nothing.
How long until SEO works?
Evergreen content usually shows first results in three to four months, then compounds. It's a system, not a quick win.
Is it AI-written?
We use AI to draft, then add real operator insight and a human pass. The buyer should never feel a machine wrote it.
What does this cost?
Single-block engagements run on a 3-month minimum retainer, priced as a flat monthly fee. Piquiyo Full Service is a monthly subscription covering all seven blocks. The free growth audit ends with an exact quote for your case.
How much of our experts' time do you need?
Roughly one 30-minute interview per piece. We extract the insight; you don't write.
Do you handle link building?
Where it moves the needle, yes: linkable assets, partnerships, and digital PR rather than bulk bought links.
Will we show up in ChatGPT and AI search?
That's part of the goal. We structure content so AI assistants can cite it and track mentions alongside rankings, because buyers increasingly research there first.
Who owns the content?
You do. Published on your domain, yours forever, whether or not we keep working together.
Who will we actually work with?
Senior operators only. You get a named team from day one and one accountable partner. No junior handoffs behind the scenes.
What does the free growth audit involve?
A 60-minute session. You bring access to nothing; we bring questions. You leave with a written diagnosis and a clear recommendation, even if it is 'don't hire us'.
Can we see results from similar companies?
Yes. On the audit call we walk you through real pipeline numbers from B2B teams we run, including how long results took.
What happens if we stop working together?
You keep everything: the content, keyword research, briefs, and documentation. We build in your stack precisely so nothing is held hostage.
Work with Piquiyo
Let's review your content & SEO and pick the right path.
Book a free growth audit. We'll tell you honestly whether you need the full engine, one block done for you, or just the systems to run it yourself.