Ismael Cruces
Founder & Strategy Lead
Head of Marketing at Startup Wise Guys. Founded and ran a startup for five years. Runs strategy, GTM and reporting.
LinkedIn →Who’s behind
Piquiyo​
A small team of senior B2B marketers who have run growth inside startups, a VC fund and an accelerator. We embed with post-seed to Series B companies and build the system that makes growth repeatable once it stops being founder-led.
Senior operators, no junior handoffs
23 years combined across the team
B2B only, post-seed to Series B
"I started Piquiyo because every post-seed team I worked with had the same problem: growth worked while the founder was in every deal, and broke the moment they stepped back."
Ismael CrucesFounder, Piquiyo · Based in Málaga, working across Europe
NowFractional Head of Marketing at a climate-risk compliance platform, alongside Piquiyo
BeforeHead of Marketing at Startup Wise Guys (accelerator); founded and ran Yami for five years; marketing agency in New York; content and SEO at StuDocu in Amsterdam
FocusStrategy and GTM, growth reporting, marketing operations
Core team
The people you will work with
Part of the core team, the people on your weekly calls. Around it we bring in senior specialists per account (paid media, SEO, design, marketing ops), so the team fits the work, not the other way round.
Ariel Cervantes Quintana
Growth & Partnerships
More than 10 years scaling businesses across sales and operations.
LinkedIn → Tatiana Daushvili
Content & Brand Lead
More than 7 years in marketing and content. Deloitte, USAID, Startup Wise Guys, 500 Global.
LinkedIn →Our work
Teams we have worked with, and what we ran for each of them.
PropTech · Vienna, Austria
Climate-risk compliance platform
The whole marketing function, from positioning to the weekly numbers: content, HubSpot lifecycle, webinars and events.
Early-stage VC + accelerator · Spain
Venture firm
A growth retainer scoped to deliverables, with a dedicated account lead: LinkedIn, newsletter and content.
B2B startup accelerator · Estonia
Startup accelerator
Website, newsletter and social on a fixed monthly retainer, plus paid campaigns.
PropTech · Vienna
What changed in the first year
We ran the whole marketing function for a climate-risk compliance platform: positioning, content, HubSpot lifecycle, webinars and the weekly numbers.
7xgrowth in search impressions
4xgrowth in monthly inbound leads
#1webinars, from no channel at all to the largest source of leads
Relative growth from Piquiyo reporting. Search kept compounding through a month with no webinars and no media spend.
How we work
We work closely with founders, CMOs and Heads of Growth, as operators embedded in your team, not consultants parachuting in.
1
Strategy first
ICP, market motion and the real blockers to pipeline. No channels yet, just priorities.
2
Build the system
One GTM model that connects positioning, demand generation and sales enablement.
3
Execute with your team
Hands on, inside your tools, until the system runs without heroics.
4
Measure what matters
Pipeline, conversion, velocity, repeatability. Nothing else gets optimised.
GLOBAL BY DEFAULT
Wherever your market is, we're already there.
Piquiyo runs as a fully remote senior team. We operate across Europe today and move into new markets as our clients grow into them, assembling the right specialists for each account from anywhere in the world.
One borderless team. We plug into your market wherever it is.
Across Europe
Our operating base spans the region, from the Baltics to DACH to the Netherlands, wired to work as one team.
Into new markets
We follow our clients' go-to-market and add local specialists wherever they sell, so growth never waits on geography.
A global talent bench
When an account needs a skill, we bring in a proven operator for it, sourced from anywhere. No junior filler, no location tax.
The right specialist, not the nearest one.
Every account gets a senior team wired as one system. Being borderless is the point: we staff each engagement for the outcome, pulling the best operator for the job wherever they happen to be. The market decides who we add, not the map.
7
Growth disciplines, one embedded team
100%
Remote, senior operators only
Global
Talent pool we staff from
piquiyo* Senior everywhere. We staff each account for the outcome, not the postcode.
Start with a free growth audit.
We work best with B2B teams from post-seed to Series B. If that's you, book the audit and we'll tell you honestly what we'd fix first.