01
A CRM you can trust
HubSpot or Salesforce structured to scale, with the hygiene that keeps the data honest.
CRM setup and hygieneLifecycle stagesProperties and pipelines
Marketing Operations for B2B startups
Ops done early is leverage. Ops done late is pain.
Marketing ops and RevOps done before they become painful. CRM, automation, data models, and documentation that let a small team move fast.
CLEAN DATAROUTINGAUTOMATIONTRUSTLEVERAGE
Trusted by B2B teams we've grown
Blue Auditor*Wolver Ventures*Startup Wise Guys
We don't add more tools. We build the plumbing that lets a small team move fast without breaking attribution.
What we build
More than Marketing Ops. A system that supports revenue.
02
No lead falls through
Routing and automation so every lead is followed up and nothing slips between the cracks.
Lead routingAutomation and workflowsHandoff to sales
03
Attribution that holds up
A data model, UTMs, and event tracking that survive board scrutiny.
Data model and trackingUTM governanceEvent and key-event setup
04
Documented, so it's delegatable
Living documentation so a new hire can plug in, not just the founder.
SOPs and documentationTool ownershipOnboarding-ready
What changes
What it feels like once this works.
One source of truth
A CRM and data model the whole team actually trusts and uses.
No lead slips through
Routing and automation so nothing falls between the cracks.
Numbers the board believes
Attribution that holds up under scrutiny, not guesswork.
Leverage, not headcount
The repeatable runs itself, freeing senior time for what matters.
Our packages
Choose how you want to run marketing ops.
One way to buy it all as a system, or just this block done for you, or run by your own team on our playbooks.
Piquiyo Full Service
You focus on the company. We own the growth engine.
A subscription to the whole system. We run all seven blocks as one embedded team, the same way we run growth for Blue Auditor.
Best for Post-seed B2B teams that want pipeline owned end to end, without hiring 8 people.
- A senior operator team, no junior handoffs
- All seven blocks run as one system
- Weekly cadence and one accountable partner
- Board-ready pipeline and attribution
Marketing Ops, done for you
We set up and run your marketing ops and CRM for you.
Just this block, run by senior operators and plugged into your existing team. The land-and-expand entry point when one gap is costing you pipeline.
Best for Teams with a marketing function that need this one block run by a specialist.
- A CRM you can trust
- No lead falls through
- Attribution that holds up
- Documented, so it's delegatable
Marketing Ops, with our systems
Your team executes. We keep you on the rails.
Our marketing ops playbooks, templates, and SOPs, plus coaching and senior review at the points that matter. You run it in-house without guessing.
Best for Lean or in-house teams that want to run marketing ops themselves on a proven system.
- Our marketing ops playbooks and SOPs
- Ready-to-use templates and briefs
- A clear definition of what good looks like
- Office-hours coaching and senior review
Not sure which fits? The free growth audit ends with a clear recommendation: the full engine, one block, or the systems to run it yourself.
Who it's for
A strong fit if…
Teams scaling past spreadsheets
Messy CRM and broken attribution
Want leverage, not more hires
Questions, answered straight.
Which CRM do you use?
Usually HubSpot, Salesforce where it fits. We work with your stack and make it trustworthy rather than forcing a rebuild.
Isn't this just admin?
It's leverage. Clean ops is what lets a small team move fast and report numbers the board believes.
Can you fix an existing messy setup?
Yes. We audit what's there, fix the data model and routing, and document it so it stays clean.
What does this cost?
Single-block engagements run on a 3-month minimum retainer, priced as a flat monthly fee. Piquiyo Full Service is a monthly subscription covering all seven blocks. The free growth audit ends with an exact quote for your case.
How long does a setup or cleanup take?
Most cleanups land in four to eight weeks, depending on how tangled the current setup is.
Will migration disrupt our active deals?
No. We fix in place and stage changes so sales keeps selling throughout.
How do you handle our data and GDPR?
We work inside your systems under your access controls, with GDPR-compliant data practices as the default, not an add-on.
Who will we actually work with?
Senior operators only. You get a named team from day one and one accountable partner. No junior handoffs behind the scenes.
What does the free growth audit involve?
A 60-minute session. You bring access to nothing; we bring questions. You leave with a written diagnosis and a clear recommendation, even if it is 'don't hire us'.
Can we see results from similar companies?
Yes. On the audit call we walk you through real pipeline numbers from B2B teams we run, including how long results took.
What happens if we stop working together?
You keep everything: the CRM setup, automations, data model, and documentation. We build in your stack precisely so nothing is held hostage.
Work with Piquiyo
Let's review your marketing ops and pick the right path.
Book a free growth audit. We'll tell you honestly whether you need the full engine, one block done for you, or just the systems to run it yourself.