01
A newsletter worth opening
Operator-level GTM notes with a point of view, sent on a reliable cadence.
Newsletter strategyEditorial and writingReliable cadence
Email & Lifecycle for B2B startups
Turn attention into pipeline, on repeat.
Newsletter and lifecycle email that nurtures buyers between touchpoints, so attention you've already earned turns into pipeline.
ATTENTIONNURTURETRUSTTIMINGPIPELINE
Trusted by B2B teams we've grown
Blue Auditor*Wolver Ventures*Startup Wise Guys
We don't blast lists. We turn attention you've already earned into pipeline, on repeat.
What we build
More than Email & Lifecycle. A system that supports revenue.
02
Lifecycle flows that nurture
Welcome, nurture, re-engagement, and win-back flows that keep warm buyers warm.
Welcome and nurtureRe-engagementWin-back
03
The right message, right moment
List structure and segmentation so each send fits where the buyer is.
List and segmentationTriggers and timingPersonalisation
04
Measured every send
Reporting on opens, clicks, and what each send drives toward pipeline.
Per-send reportingDeliverabilityPipeline contribution
What changes
What it feels like once this works.
Warm buyers stay warm
Lifecycle email keeps you in front of buyers between touchpoints.
Owned reach, not rented
Pipeline that doesn't depend on the ad auction.
Right message, right moment
Segmentation so each send fits where the buyer actually is.
A newsletter people open
One sharp email with a point of view, not filler.
Our packages
Choose how you want to run email & lifecycle.
One way to buy it all as a system, or just this block done for you, or run by your own team on our playbooks.
Piquiyo Full Service
You focus on the company. We own the growth engine.
A subscription to the whole system. We run all seven blocks as one embedded team, the same way we run growth for Blue Auditor.
Best for Post-seed B2B teams that want pipeline owned end to end, without hiring 8 people.
- A senior operator team, no junior handoffs
- All seven blocks run as one system
- Weekly cadence and one accountable partner
- Board-ready pipeline and attribution
Email & Lifecycle, done for you
We run your newsletter and lifecycle email for you.
Just this block, run by senior operators and plugged into your existing team. The land-and-expand entry point when one gap is costing you pipeline.
Best for Teams with a marketing function that need this one block run by a specialist.
- A newsletter worth opening
- Lifecycle flows that nurture
- The right message, right moment
- Measured every send
Email & Lifecycle, with our systems
Your team executes. We keep you on the rails.
Our email & lifecycle playbooks, templates, and SOPs, plus coaching and senior review at the points that matter. You run it in-house without guessing.
Best for Lean or in-house teams that want to run email & lifecycle themselves on a proven system.
- Our email & lifecycle playbooks and SOPs
- Ready-to-use templates and briefs
- A clear definition of what good looks like
- Office-hours coaching and senior review
Not sure which fits? The free growth audit ends with a clear recommendation: the full engine, one block, or the systems to run it yourself.
Who it's for
A strong fit if…
Teams with a list they never use
Long, considered buying cycles
Want owned reach, not just paid
Questions, answered straight.
Which email tool do you use?
Usually Brevo or HubSpot, and we work with your stack. The cadence and writing matter more than the platform.
How often should we send?
A reliable cadence beats a random one. Often a sharp monthly or twice-monthly send, plus automated lifecycle flows.
What goes in the newsletter?
Operator-level GTM notes worth reading: your best thinking, sharpened, with a clear point of view.
What does this cost?
Single-block engagements run on a 3-month minimum retainer, priced as a flat monthly fee. Piquiyo Full Service is a monthly subscription covering all seven blocks. The free growth audit ends with an exact quote for your case.
How much input do you need from us?
About 30 minutes a month. We draft from your positioning and pipeline learnings; you approve.
What about deliverability and GDPR?
Domain health, warmup, list hygiene, and consent handling are part of the block. Owned reach only works if it lands in the inbox, legally.
Is there a minimum list size?
No. A small engaged list beats a big cold one. If email isn't your next lever, we'll say so on the audit call.
Who will we actually work with?
Senior operators only. You get a named team from day one and one accountable partner. No junior handoffs behind the scenes.
What does the free growth audit involve?
A 60-minute session. You bring access to nothing; we bring questions. You leave with a written diagnosis and a clear recommendation, even if it is 'don't hire us'.
Can we see results from similar companies?
Yes. On the audit call we walk you through real pipeline numbers from B2B teams we run, including how long results took.
What happens if we stop working together?
You keep everything: your list, flows, templates, and documentation. We build in your stack precisely so nothing is held hostage.
Work with Piquiyo
Let's review your email & lifecycle and pick the right path.
Book a free growth audit. We'll tell you honestly whether you need the full engine, one block done for you, or just the systems to run it yourself.