Ismael Cruces
Founder & Growth Lead
About
Piquiyo
Piquiyo exists for one reason: to help B2B companies make growth predictable when it stops being founder-led.
Most startups don’t struggle because they lack effort. They struggle because growth becomes fragile as the company scales. That’s the moment we’re built for.
Built for one reason.
Most startups don’t lack effort or ideas. They lack a system that makes growth repeatable without the founder in every deal.
A pattern we kept seeing
Founders close the first deals. Traction looks promising. Then pressure increases and the system breaks.
A clear mission
Make growth predictable, not heroic. We design marketing systems that hold up under board scrutiny and real market pressure.
Operators, not advisors
We’ve worked inside startups and with VCs. We know what boards ask for, and what actually moves the pipeline needle.
The team behind
the system
We bring experience from inside the environments where this work actually matters:
Inside B2B startups and scaleups
With venture capital and growth equity funds
Inside accelerators: Techstars, Mango DSI, IESE
In international markets: US, UK, LatAm, Europe
Operator roles — not just advisory positions
We’ve seen what works before the system is in place — and what breaks when growth becomes team-dependent.
How we work
We work closely with founders, CMOs, and Heads of Growth — as operators embedded in your team, not consultants parachuting in.
1
Strategy first
We start by understanding your ICP, market motion, and the real blockers to pipeline. No channels. Just clear priorities.
2
Build the system
We design a GTM model connecting positioning, demand generation, and sales enablement into one coherent engine.
3
Execute with your team
We stay hands-on. No decks handed over. We work alongside you until the system is running without heroics.
4
Measure what matters
Pipeline, conversion, velocity, repeatability. If it doesn’t affect revenue, we don’t optimise for it.
GLOBAL BY DEFAULT
Wherever your market is, we're already there.
Piquiyo runs as a fully remote senior team. We operate across Europe today and move into new markets as our clients grow into them, assembling the right specialists for each account from anywhere in the world.
One borderless team. We plug into your market wherever it is.
Across Europe
Our operating base spans the region, from the Baltics to DACH to the Netherlands, wired to work as one team.
Into new markets
We follow our clients' go-to-market and add local specialists wherever they sell, so growth never waits on geography.
A global talent bench
When an account needs a skill, we bring in a proven operator for it, sourced from anywhere. No junior filler, no location tax.
The right specialist, not the nearest one.
Every account gets a senior team wired as one system. Being borderless is the point: we staff each engagement for the outcome, pulling the best operator for the job wherever they happen to be. The market decides who we add, not the map.
7
Growth disciplines, one embedded team
100%
Remote, senior operators only
Global
Talent pool we staff from
piquiyo* Senior everywhere. We staff each account for the outcome, not the postcode.
What sets us apart.
We think and operate like a team that’s already inside your company.
Direct access to senior operators
No account managers. You work directly with the people doing the work — from day one.
No handoffs, no layers
We stay small by design. Fewer clients, deeper involvement, and real accountability for results.
System-first thinking
Every action connects to a repeatable model — not a one-off campaign designed to look busy.
Board-ready marketing
We build what holds up under investor scrutiny: clear metrics, pipeline attribution, and growth frameworks.
Let's talk.
If your company is at the point where growth needs to be repeatable, not heroic — we should talk. Start with a conversation. We’ll tell you honestly if we’re a fit.